Best Super Bowl 2025 Ads: Top 5 Commercials Ranked (So Far)

Best Super Bowl 2025 Ads: Top 5 Commercials Ranked (So Far)

The Ultimate Breakdown of This Year’s Most Talked-About Super Bowl Commercials

The Super Bowl isn’t just the biggest night in football—it’s the Super Bowl of advertising. Every year, brands invest millions to create high-impact, star-studded commercials that captivate audiences, drive engagement, and leave a lasting impression. Super Bowl LIX (2025) is no different, bringing a mix of humor, nostalgia, celebrity cameos, and emotional storytelling to the screen.

If you’re looking for the best Super Bowl 2025 commercials, we’ve got you covered. This article breaks down the top ads that have already been released, analyzing what makes them stand out using AI-powered creative insights. Whether you’re here for the funniest Super Bowl ad, the most emotional moment, or the most buzzworthy celebrity appearance, you’ll find everything you need.

What You’ll Learn in This Breakdown:

• The top 5 Super Bowl 2025 commercials and teasers that are making waves.
• Why these ads are effective – from storytelling to audience engagement.
• Creative trends shaping this year’s Super Bowl ad landscape.

Why Super Bowl Ads Matter More Than Ever in 2025

Super Bowl commercials aren’t just entertainment—they are marketing powerhouses. Brands that secure an ad slot for Super Bowl LIX are paying around $8 million per 30-second commercial, making every second count.

The stakes are high, and the goals are clear:

• Generate massive brand awareness (Dunkin’s Ben Affleck-led campaigns are a prime example).
• Go viral on social media (funny and unexpected ads tend to dominate Twitter, TikTok, and Instagram).
• Drive sales and engagement (limited-edition Super Bowl product drops, like Meta’s Ray-Ban smart glasses)

Let’s dive into the top Super Bowl 2025 commercials and why they’re standing out.

The Best Super Bowl 2025 Ads & Teasers – Ranked & Reviewed

These are the five best Super Bowl commercials of 2025 so far, ranked based on creativity, audience engagement, and viral potential.

#5 – Häagen-Dazs - “Not So Fast, Not So Furious”

Häagen-Dazs makes its Super Bowl debut with a hilarious Fast & Furious-inspired ad that slows things down—literally.

• ‍Star Power – Vin Diesel, Michelle Rodriguez, and Ludacris reunite for an unexpected ride.
• ‍Humorous Twist – Instead of a high-speed chase, the trio takes a leisurely drive to enjoy Häagen-Dazs ice cream.‍
• Brand Positioning – Emphasizes indulgence, premium quality, and “taking your time” to enjoy the finer things.

Watch here:

#4 – Pringles - “The Call of The Mustaches”

Pringles pays tribute to its iconic mustachioed mascot, Mr. P, with a quirky and fun Super Bowl ad.

• ‍Celebrity Lineup – Adam Brody, Nick Offerman, and James Harden all sport their signature mustaches.‍
• Viral Appeal – Plays on the growing trend of mustache appreciation on social media.
• Brand Recognition – Reinforces Pringles’ playful, lighthearted brand identity.

Watch here:

#3 – Uber Eats - “We Listen & We Don’t Judge”

Uber Eats delivers an unexpected generational crossover.

• ‍Unlikely Duo – Martha Stewart & Charli XCX share the screen.‍
• TikTok Trend Integration – Engages younger audiences with a social media-driven concept.‍
• Brand Message – Reinforces Uber Eats’ ability to cater to all generations and food preferences.

Watch here:

#2 – Budweiser - “First Delivery”

Budweiser leans into tradition, nostalgia, and emotional storytelling with its latest Clydesdale-focused Super Bowl ad.

• ‍Heartwarming Narrative – A young Clydesdale foal dreams of making its first Budweiser delivery.‍
• Heritage & Legacy – Continues Budweiser’s long-standing “Delivering Since 1876” branding.‍
• Visual Excellence – Cinematic countryside shots and an uplifting, triumphant ending.

Watch here:

#1 – Dunkin’ - “The Bean Method"

Dunkin’ continues its hilarious and star-studded Super Bowl campaign, proving its Ben Affleck partnership is marketing gold.

• ‍Celebrity Ensemble – Ben Affleck, Casey Affleck & Jeremy Strong bring humor and authenticity.‍
• Quirky Storyline – Strong takes method acting to the extreme.‍
• Brand Consistency – Reinforces Dunkin’s Boston roots and playful, approachable image.

Watch here:

Super Bowl 2025 Ad Trends – What’s Working This Year?

Based on our AI-powered creative analysis, this year’s Super Bowl ads are driven by:

• ‍Celebrity-Driven Storytelling – Almost every major ad features A-list stars.‍
• Nostalgia Marketing – Throwback moments (like When Harry Met Sally for Hellmann’s) create instant emotional appeal.‍
• Humor Still Wins – Lighthearted, shareable comedy continues to dominate.‍
• AI & Tech Integration – Brands like Meta are leveraging Super Bowl ads to promote AI-powered products.

Final Thoughts – Which Super Bowl 2025 Ad Won?

That's ultimately for you to decide.

While Dunkin’ stole the show with humor, star power, and cultural relevance, Budweiser’s emotional storytelling proved just as impactful. Meanwhile, brands like Häagen-Dazs, Uber Eats, and Pringles leaned into quirky, viral-friendly creativity.

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