Digital advertising can be a confusing place. We're here to help by defining some common terms and acronyms.
Digital advertising and marketing are constantly evolving, and keeping up with industry jargon can be challenging. Whether you’re a marketer, advertiser, or business owner, understanding key concepts is essential for optimizing ad performance, leveraging AI-driven strategies, and making data-driven decisions. This glossary breaks down essential digital advertising terms, from programmatic advertising and real-time bidding (RTB) to ad fraud and contextual targeting. We’ve compiled the most important definitions to help you navigate the complexities of ad tech. Explore the definitions above to stay ahead in the fast-changing world of AI-driven digital marketing and advertising.