What is Audience Analysis?
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AdSkate's Audience Analysis is an AI-powered tool that helps you understand which audience segments your ad creative is most likely to resonate with before you launch a campaign. It uses computer vision and AI data analysis to predict alignment across 1,000+ segments without the need for user data or tracking.
How does the platform analyze my creative?
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Our platform uses AI analysis and computer vision to scan your ad creative for cultural cues, tone, representation, and language. Then, it maps those signals to 1,000+ predefined audience segments using our proprietary audience research tools.
What types of audience segments do you analyze for?
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We analyze across a wide range of demographics, ethnographics, and psychographics. This layered approach delivers more actionable audience insights than basic targeting or traditional audience research.
Do I need first-party data or cookies to use this tool?
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No. Both Audience Analysis and Persona Insights are privacy-first audience research tools. We never rely on cookies. Our insights come solely from AI analysis of your ad creative content ensuring full compliance and no user data collection.
What ad formats can I upload for Audience Analysis?
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You can upload static images and video ads. Each file is treated as one ad creative and will undergo individual AI-powered audience analysis.
How do you score the creative?
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With a 0-6 rating that shows how strongly your ad creative aligns with a specific audience segment. It reflects how your visuals, tone, and messaging perform during pre-campaign audience research.
How many creatives can I analyze per month?
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AdSkate offers flexible monthly plans for ongoing pre-campaign analysis:
• Free Plan: 5 creatives/month
• Base Plan: 200 creatives/month and Persona Insights
• Business Plan: 2,000 creatives/month and Persona Insights
• Enterprise: Custom volume, Persona Insights, and API access
Is this a replacement for traditional audience research?
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This is a modern, faster alternative to traditional audience research methods like surveys or focus groups. AdSkate gives instant AI data analysis of your creative, helping you make informed decisions without lengthy or costly testing.
When should I use Audience Analysis?
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Use it before launching a campaign. Pre-launch audience analysis helps you identify mismatches, refine your messaging, and reduce wasted ad spend. It’s also useful mid-flight for optimizing creatives in real time.
Who is Audience Analysis designed for?
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This tool is ideal for marketing agencies, media buyers, brand teams, creative strategists, freelance marketers, or anyone who wants to improve audience targeting using smarter, faster AI data analysis.
Can I use Audience Analysis with my current tools or workflow?
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Yes! Results can be viewed in-platform or exported. For teams and enterprises, we offer API access so you can integrate our pre-campaign analysis into your workflow or reporting stack.
What's the difference between Audience Analysis and AdSkate's Creative Analysis?
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- Creative Analysis focuses on what’s inside your ad: layout, tone, object count, CTA placement.
- Audience Analysis focuses on who your ad connects with using audience research and AI-powered segmentation.
They’re complementary tools designed to improve both ad creative effectiveness and audience alignment.