How to Turn Off Google Ads Automated Assets

How to Turn Off Google Ads Automated Assets

Google Ads often generates automated assets—like sitelinks, callouts, and images—to enhance ad performance. While these features can be helpful, some advertisers prefer to maintain full control over their ad content. Disabling automated assets allows for consistent messaging and branding.

Additionally, AI-driven creative analytics can provide deeper insights into ad performance. These tools analyze creative elements to reveal patterns and opportunities not visible in standard Google Ads dashboards. By leveraging AI analytics, advertisers can optimize their campaigns beyond the basic metrics provided by Google.

Understanding Google Ads Automated Assets

Google Ads automated assets are ad extensions that Google creates and manages for you using data from your ads, website, and other relevant sources. These assets aim to enhance your ads with additional information that can increase click-through rates (CTR) and overall ad effectiveness.

Here's a Google video on the benefits of automated assets:

Types of Automated Assets

Google can automatically generate various types of assets to complement your ads:

• Sitelink Assets: Provide additional links to specific pages on your website, allowing users to navigate directly to the content they are most interested in.
• Callout Assets: Short snippets of text that highlight key information about your business, such as “Free shipping” or “24/7 customer support.”
• Structured Snippet Assets: Display specific aspects of your products or services, such as types, brands, or features.
• Location Assets: Display your business address, hours, and a map marker, helping drive foot traffic to physical store locations.
• Call Assets: Allow users to call your business directly from the ad, beneficial for businesses that rely on phone inquiries.

Benefits of Automated Assets

Automated assets offer several advantages:

• Time-Saving: By automatically generating extensions, advertisers save the time and effort required to create and update manual assets.
• Relevance: Google’s machine learning algorithms ensure that the most relevant information is displayed to users, potentially increasing engagement and conversions.
• Optimization: Automatically created assets can be optimized continuously based on performance data, ensuring that your ads are always using the best possible extensions.

Potential Drawbacks of Automated Assets

While beneficial, automated assets may present some challenges:

• Lack of Control: Since Google generates these assets automatically, you might have less control over the specific content displayed.
• Relevance Issues: There is a possibility that the automatically generated assets may not always align perfectly with your brand messaging or campaign objectives.
• Monitoring Required: Regular monitoring is necessary to ensure that the automated assets are appropriate and effective for your campaigns.

Understanding these aspects of automated assets can help you make informed decisions about their use in your advertising strategy.

Reasons to Disable Automated Assets

While Google Ads’ automated assets can enhance ad performance, there are valid reasons to consider disabling them:

• Brand Consistency: Automated assets may generate content that doesn’t align with your brand’s voice or messaging, leading to potential misrepresentation.
• Relevance: Automatically created assets might not always match the specific intent of your campaigns, resulting in less effective advertising.
• Quality Control: By disabling automated assets, you maintain full control over the quality and accuracy of your ad content, ensuring it meets your standards.

By managing your assets manually, you can ensure that your ads accurately reflect your brand and meet your advertising objectives.

Step-by-Step Guide: How to Turn Off Google Ads Automated Assets

To maintain full control over your ad content, you can disable automated assets in your Google Ads account. Follow these steps:

1. Log into Your Google Ads Account:
   
   1. Access your account at ads.google.com.
2. Navigate to the Assets Section:
   
   1. In the left-hand menu, click on “Ads & Assets”.
   2. Then, select “Assets”.
3. Access Account-Level Automated Assets Settings:
   
   1. At the top right corner, click on the three-dot menu (“More”).
   2. Choose “Account-level automated assets”.
4. Modify Advanced Settings:
   
   1. In the new window, click on the three-dot menu again.
   2. Select “Advanced settings”.
5. Disable Specific Automated Assets:
   
   1. A list of automated assets will appear, including:
      
      1. Dynamic sitelinks
      2. Dynamic callouts
      3. Dynamic structured snippets
      4. Seller ratings
      5. Longer ad headlines
      6. Automated apps
      7. Automated locations
      8. Dynamic images
      9. For each asset you wish to disable, click on its dropdown menu.
      10. Uncheck the box labeled “Allow Google Ads to automatically create…”.
6. Save Your Changes:
   
   1. After adjusting your preferences, ensure you save the changes to apply them to your account.

By following these steps, you can prevent Google Ads from generating automated assets, allowing you to maintain complete control over your ad content. 

For a visual walkthrough, you might find this video helpful:

‍Leveraging AI Creative Analytics for Enhanced Ad Performance

Artificial Intelligence (AI) is transforming digital advertising by providing deeper insights into ad performance. AI-driven creative analytics tools assess various elements of your ads to help you understand what resonates with your audience. This understanding enables you to refine your campaigns for better results.

‍Benefits of AI Creative Analytics

• Data-Driven Insights: AI analyzes large datasets to identify patterns in user engagement, revealing which creative elements—such as images, headlines, or calls-to-action—are most effective.
• Real-Time Optimization: With AI, you can monitor ad performance in real-time and make immediate adjustments to improve effectiveness.
• Predictive Analysis: AI models can forecast how changes to your ad creatives might impact performance, allowing you to make informed decisions before implementing them.

Implementing AI in Your Advertising Strategy

To harness the power of AI creative analytics:

1. Select the Right Tools: Choose AI-powered advertising solutions that align with your campaign goals. For instance, AdSkate offers AI-powered ad solutions to analyze assets and optimize performance. 
2. Integrate with Existing Platforms: Ensure that the AI tools you select can seamlessly integrate with your current advertising platforms for streamlined data analysis.
3. Monitor and Adjust: Regularly review the insights provided by AI analytics and adjust your ad creatives accordingly to maximize engagement and conversions.

By incorporating AI creative analytics into your advertising strategy, you can gain a deeper understanding of your audience’s preferences and enhance your ad performance beyond traditional methods.

Insights Beyond Google’s Dashboard: Uncovering Hidden Opportunities

While Google Ads provides a range of performance metrics, AI-driven creative analytics can reveal deeper insights not readily visible in standard dashboards. These tools analyze various elements of your ads to uncover patterns and opportunities for optimization.

Identifying Hidden Performance Metrics

AI analytics can assess factors such as:

• Visual Engagement: Determining which images or videos capture the most attention.
• Emotional Resonance: Evaluating how different creative elements evoke emotional responses.
• Audience Interaction: Analyzing how specific demographics engage with your ads.

Unlock Hidden Asset-Level Insights in Google Ads Campaigns

Google Ads, particularly Performance Max (PMax) campaigns, often operate as a black box. Advertisers see performance metrics at the campaign level but lack visibility into how individual assets—such as headlines, objects, and image tones—contribute to success. This makes it difficult to pinpoint which creatives are driving conversions and which are underperforming.

AdSkate solves this problem by unlocking detailed asset-level insights that Google Ads does not display. With AdSkate, advertisers can:

• See Performance at the Asset Level: Identify which creative attributes, ad copies, and calls-to-action perform best across different audience segments.

• Optimize Creatives with AI-Powered Insights: Make data-driven decisions to improve engagement, reduce wasted ad spend, and maximize conversions.

• Uncover Trends Hidden in Google’s Reporting: Analyze patterns that Google’s default reporting does not reveal, such as the impact of diversity and ad fatigue.

By integrating AdSkate’s AI-driven insights with Google Ads, advertisers gain more control over their campaigns, allowing them to make informed creative decisions that drive measurable results.

Benefits of AI Creative Analysis Tools

By leveraging AI-powered platforms, advertisers can:

• Optimize Creative Elements: Adjust visuals and copy based on data-driven insights to enhance engagement.
• Predict Ad Performance: Forecast how changes to creative components may impact overall campaign success.
• Benchmark Against Competitors: Compare your ad creatives with industry standards to identify areas for improvement.

Implementing AI Analytics in Your Strategy

To effectively incorporate AI analytics:

1. Select Appropriate Tools: Choose AI platforms that align with your campaign objectives and offer insights relevant to your industry.
2. Integrate with Existing Systems: Ensure seamless integration with your current advertising platforms for efficient data analysis.
3. Regularly Review Insights: Continuously monitor the analytics to make informed adjustments to your ad creatives.

By utilizing AI-driven creative analytics, advertisers can uncover hidden opportunities to refine their campaigns and achieve better results.

Best Practices for Combining Manual Asset Management with AI Analytics

Balancing manual control with AI-driven insights can enhance your Google Ads campaigns. Here are some strategies:

• Maintain Brand Consistency: Manually create ad assets to ensure they align with your brand’s voice and messaging.
• Leverage AI Insights: Use AI analytics to identify high-performing elements in your ads, such as effective headlines or images.
• Implement Data-Driven Adjustments: Adjust your manual assets based on AI findings to improve engagement and conversion rates.
• Regularly Review Performance: Continuously monitor both AI-generated suggestions and your manual assets to identify areas for improvement.

By integrating manual asset management with AI analytics, you can create more effective and cohesive advertising strategies.

Conclusion

Managing your Google Ads assets manually ensures that your advertising aligns with your brand’s voice and objectives. By disabling automated assets, you gain full control over your ad content, allowing for consistent messaging. Integrating AI-driven creative analytics further enhances your campaigns by providing insights into what resonates with your audience. This combination of manual oversight and AI insights leads to more effective advertising strategies.

By following the steps outlined in this guide, you can optimize your Google Ads campaigns to achieve better performance and a higher return on investment.