Abbott Labs Find Success With Warm Image Tones in their Ad Creatives

Goal

Abbott Labs, a pharmaceutical company, sought data-driven insights using AdSkate’s AI to assess the performance of their display and video campaign’s creatives.

Process

AdSkate analyzed Abbott Labs’ ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 92

Creative Attributes Identified: 82

Creative Extraction Examples

Objects - Woman, mobile phone, tableware, blenders food, dining room

Image Tone - Warm, Sophisticated

Campaign Insights Using AdSkate’s AI:

• Increased Click-Through Rate (CTR): Creatives with a warm image tone saw a 16% increase in CTR.
• Certain Objects Decreased Click-Through Rate (CTR): Creatives that showcased the sky or trees had a CTR 65% lower than the average.
• Boost in Purchases: There was a 59% boost in Purchases when the text “30% off your purchase” and “Up to 75% off” were showcased.