Goal

Bandhani Villa, a premium silk saree brand, sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed Bandhani Villa's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 309

Creative Attributes Identified: 121

Campaign Length: 4 weeks

Savings with AdSkate: 21%

Creative Extraction Examples

Objects: Flower petals, nose ring, bowl, chair, cloth, door

Primary Ad Message: “bandhani for the bandhan of love", "how to drape a saree with a perfect fit", "rose pink soft silk bandhani"

Promotion Message: "50% off", "buy 1 get 1 free", "45% off limited time offer"

Campaign Insights Using AdSkate’s AI

• The presence of the objects 'bowl', 'nose ring', and 'flower petals' in ad creatives boosted CTR by 26%.
• Incorporating the primary ad messages "wedding season special", "saree for your daily style", "wedding bogo offer!" led to a 24% improvement in CPC.
• The promotion message "buy 1 get 1 free" led to a 56% increase in Total Initiate Checkout.