Goal

NH Kapdewala, a clothing brand in India, sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed NH Kapdewala's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 28

Images: 14

Videos: 14

Creative Attributes Identified: 56

Campaign Length: 4 weeks

Savings with AdSkate: 18%

Creative Extraction Examples

Objects: Casual wear, tops, lipstick, sofa, floor, rug, sandals, watch

Primary Ad Message: “DAILY DOSE OF TOPS", "Be Casual", "DRESS & GO"

Campaign Insights Using AdSkate’s AI

• Incorporating the objects 'sofa', 'floor', and 'run' led to a 40% improvement in CPC.
• The objects 'candelabra', 'sandals', 'watch' led to a 33% improvement in CTR.
• Incorporating the primary ad message "DAILY DOSE OF TOPS" led to a 68% increase in Total Landing Page Views.