Goal

The GT Fashion, a premium fashion brand in England, sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed The GT Fashion's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 39

Images: 11

Videos: 28

Creative Attributes Identified: 31

Campaign Length: 1 month

Savings with AdSkate: 19%

Creative Extraction Examples

Objects: Hair, jewelry, sunglasses, person, dress, watch, earrings

Promotion Message: “BUY 1 GET 1 FREE", "BUY ONE GET ONE FREE", "10% off on new arrivals"

Campaign Insights Using AdSkate’s AI

• The objects 'hair', 'jewelry', and 'sunglasses' led to a 26% improvement in CTR.
• Incorporating the promotion message "10% off on new arrivals" and "10% off on pre-orders" led to a 59% improvement in CPC.