Goal

Lidl, the German grocery chain, leveraged AdSkate’s AI to gain data-driven insights into the performance of their display campaign creatives.

Process

AdSkate analyzed Lidl's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 53

Creative Attributes Identified: 25

Campaign Length: 1 month

Savings with AdSkate: 11%

Creative Extraction Examples

Objects: Couch, robot vacuum, steam iron, hair dryer, panel

Primary Ad Message: “ROBOT USISIVAC, GREJNI PANEL, ODSTRANJIVAC VLAKANA, PEGLA ZA VERTIKALNO PEGLANJE", "PEGLA ZA VERTIKALNO PEGLANJE"

Campaign Insights Using AdSkate’s AI

• Incorporating the AI-detected objects 'robot vacuum', 'steam iron', and 'couch' led to a 24% boost in CTR.
• Creatives featuring the primary ad message "GREJNI PANEL", "USISIVAC", "ODSTRANJIVAC VLAKANA" improved Total Click Frame 1 by 76%.