Goal

Hisab Kitab, a cloud-based accounting software in India, sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed Hisab kitab's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 9

Creative Attributes Identified: 23

Campaign Length: 7 months

Savings with AdSkate: 17%

Creative Extraction Examples

Objects: Chart, QR code, laptop, chart, phone, computer screen

Promotion Message: “Rs . 2,999 / -, Yearly Charges", "Yearly Charges Rs. 2,999", "Rs . 1,999 / -, Yearly Charges"

Campaign Insights Using AdSkate’s AI

• The AI-detected objects 'QR code', 'hand', and 'chart' led to a 36% boost in CTR.
• Incorporating the objects 'laptop', 'phone number', 'social media icons' improved CPC by 9%.