How Did Checkatrade Boost Conversion Homeowner Search Results by 50%?

Goal

Checkatrade, a UK-based online marketplace for home improvements and repairs, sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed Checkatrade's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 11

Creative Attributes Identified: 51

Savings with AdSkate: 14%

Creative Extraction Examples

Objects: Wrench, tape measure, drill, hammer, hat, wood, truck, man

Primary Ad Message: “CALLING ALL HANDYMEN", "Over 20 MILLION customers searched for trades like YOU on Checkatrade last year"

Campaign Insights Using AdSkate’s AI

• The AI-detected objects ‘wrench’ and ‘sign’ boosted conversion homeowner search results by 50%.
• The call to action “Sign Up” led to an 11% increase in CTR.
• Incorporating the primary ad message “CALLING ALL HANDYMEN” led to 20% more clicks.