Goal

An advertising agency wanted to provide their client, Pittsburgh Home & Garden Show, with data-driven performance insights on creatives for social media campaigns.

Process

AdSkate analyzed Pittsburgh Home and Garden Show’s ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 21

Creative Attributes Identified: 26

Creative Extraction Examples

Objects - Man, woman, vegetables, fruits

Calls to Action - 'Visit pghhome.com for show times and details', 'Shop the region's most trusted marketplace!', 'Eat Fresh!', 'Buy Local!'

Campaign Insights Using AdSkate’s AI

• Increased Click-Through Rate (CTR): Ace Blend saw a 23% increase in CTR in creatives that featured warm, casual, and earthy image tones.
• Cost Per Click (CPC) Improvement with Mugs: Ad creatives that featured a mug performed 16% better than average.
• Better Cost Per Action (CPA): There was a 65% improvement in CPA in ad creatives that detailed a morning routine and paired coffee and the product.