How Did Lumen Studios Improve Their Campaign Result Using AI?

Goal

Lumen Studios, a leading provider of Art and Technology services, sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed Lumen Studios' ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 121

Creative Attributes Identified: 40

Campaign Length: 1 month

Savings with AdSkate: 15%

Creative Extraction Examples

Objects: Blinds, cars, person, bridge, streetlights, keyboard, computer

Primary Ad Message: “ECLIPSE by studio tobias tovera", "IMMERSIVE ART STARS", "ART TO DAZZLE THE SENSES", "Light Installation That Makes You Lose All Sense of Space"

Campaign Insights Using AdSkate’s AI

• Using a city-based feature like the bridge or an office style theme revolving around the keyboard can lead to a 30% boost in CTR.
• Incorporating the primary ad messages "Light Installation That Makes You Lose All Sense of Space" boosted Result by 42%.
• The use of the primary ad message "MIND-BLOWING" led to a 33% improvement in CPC.