Goal

An ad agency wanted to provide their client, Wisconsin Tourism, data-driven insights using AdSkate’s AI to assess the performance of their display and video campaign’s creatives.

Process

AdSkate analyzed Wisconsin Tourism's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 10

• Videos: 10

Creative Attributes Identified: 32

Campaign Length: 2 months

Excess Ad Spend: $10,592.34

Creative Extraction Examples

Objects: Theme park, friends, dancing, river, sports-biking, lake

Primary Ad Message: 'Here's to the art of summering in Wisconsin, to playing in cities with lakes in the backyards, to waiting around for tables.'

Campaign Insights Using AdSkate’s AI

• Cost Per Click (CPC) Improvement:
  • 13% increase in CPC in creatives showcasing people enjoying themselves at a restaurant in Wisconsin
  • 17% improvement in CPC in ads with an earthy image tone.