Goal

An ad agency wanted to provide their client, Vector Security, data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed Vector Security's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 26

• Images: 26

Creative Attributes Identified: 33

Campaign Length: 3 weeks

Excess Ad Spend: $678.64

Creative Extraction Examples

Objects: Home security, doorbell

Promotion Message Text: 'Get a doorbell on the house', 'We'll gift you a video doorbell'

Campaign Insights Using AdSkate’s AI

• Click Through Rate (CTR) Improvement:
  • 12% increase in CTR in creatives that showcased the promotion message text ‘Get a doorbell on the house’.
  • 14% boost in CTR in creatives with a serene image tone.