Goal

‘Taonga’ sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed ‘Taonga’s ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 407

Creative Attributes Identified: 67

Campaign Length: 1 year

Savings with AdSkate: 16%

Creative Extraction Examples

Objects: Living room, cats, bucket, corn field, barn, hay bales

Primary Ad Message: “OMG!! THIS GAME IS SUPER RELAXING!", "Eliminating All Blocks Means Your IQ Is 180"

Language: "Play Now", "Play For Free", "Instant Play"

Campaign Insights Using AdSkate’s AI

• Incorporating objects like 'living room', 'cats', and 'bucket' led to 14% boost in CTR.
• The Primary Ad Message "Escape to the farm" led to a 61% boost in Result.
• The Call To Actions "Play Now", "Play For Free", "Free To Play" achieved a 18% improvement in CPC.