All case studies
Software Engineering

Sanwear Boosts CTR by 46% in Creatives with a Sophisticated Image Tone

Header image

Goal

An ad agency wanted to provide their client, Sanwear, data-driven insights using AdSkate’s AI to assess the performance of their display and video campaign’s creatives.

Process

AdSkate analyzed Sanwear’s ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 27

Creative Attributes Identified: 24

Creative Extraction Examples

Objects - Product-headphones

Creative Style - Photoshoot, staged

Image Tone - Urban, Sophisticated

Campaign Insights Using AdSkate’s AI

  • Better Cost Per Click (CPC): 30% improvement in CPC in creatives that targeted ages 65+.
  • Increased Results: 12% boost in Results in ads that emphasize the product and its utility in gaming.‍
  • Improved Click-Through Rate (CTR): 46% increase in CTR when creatives showcased a sophisticated image tone.