Goal

CityDrinks, a premier liquor store app in Abu Dhabi, sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed CityDrink's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 69

Creative Attributes Identified: 37

Campaign Length: 1 month

Cost Savings With AdSkate: 10%

Creative Extraction Examples

Objects: Warehouse, plants, person-man, van

Primary Ad Message: “Get Your Fix In One Click.", "Discover The UAE's Largest Beverage Selection On Citydrinks! THE PEOPLE'S CHOICE, NO LICENSE REQUIRED. FAST DELIVERY. TOP DEALS."

Campaign Insights Using AdSkate’s AI

• Incorporating objects like 'warehouse', 'plants', and 'person-man' leads to a 32% increase in CTR.
• The calls to action 'DOWNLOAD THE APP NOW!' and 'DOWNLOAD THE APP NOW! Start Shopping' lead to a 47% boost in Result.
• The primary ad messages 'Get your fix in one click' and 'We ensure that all of our products are stored in optimal conditions' lead to a 23% improvement in CPC.