Flip, a financial service in Indonesia, sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed Flip's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 34

Creative Attributes Identified: 19

Cost Savings With AdSkate: 13%

Creative Extraction Examples

Objects: Person-man, mobile phone, person-smiling, hot air balloon

Primary Ad Message: “Mau arisan di Turki dibayarin Flip? Yuk, ikutan video competition ikuti flip video competition #TetapDekat."

Call To Action: "Daftar Sekarang"

Campaign Insights Using AdSkate’s AI

• ‍Boost in CTR:
  • 75% increase in CTR in creatives showcasing women with shopping bags.
  • ‍66% improvement in CTR in ad creatives showcasing women with shopping bags.
• Increased Install to Purchase Rate:
  • The CTA ‘Daftar Sekarang’ had an Install to Purchase Rate 1.4 times better than campaign average.
  • The ad message ‘Mau arisan di Turki dibayarin Flip? Yuk, ikutan video competition ikuti flip video competition #TetapDekat’ had an Install to Purchase Rate 3 times better than campaign average.

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