Kotak Life Insurance, a financial institution in India, sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed Kotak Life Insurance's Google ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 28

Creative Attributes Identified: 33

Cost Savings With AdSkate: 15%

Creative Extraction Examples

Objects: Real-estate, landmarks, zero, birds, credit card, phoenix, cricket

Primary Ad Message: “Celebrate the Sunrisers Hyderabad With a personalised Kotak811 MyTeam Debit Card."

Campaign Insights Using AdSkate’s AI

• Creatives featuring ‘real-estate’, ‘birds, and ‘landmarks’ had a 59% higher CTR than average.
• 45% improvement in CPC in creatives featuring ‘cricket’ and ‘phoenix’.