How Did Prime Video’s ‘Lord of the Rings: Rings of Power’ Boost Engagement?

Goal

‘Lord of The Rings: Rings of Power’, a web-series on Amazon Prime, sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed ‘Lord of The Rings: Rings of Power’s ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 41

Creative Attributes Identified: 61

Campaign Length: 2 months

Total Player Views: 4.91M

Creative Extraction Examples

Objects: Desert, wizard

Leading Audio: “Sauron rises in the West. Will you abandon Middle-Earth to its doom? Is it my task.” “Sauron se leve a l’ouest Les abandonnerez-vous a un sort peu enviable? Est-ce ma tache de faire partie?”

Language: English, French

Campaign Insights Using AdSkate’s AI

• Visual elements like ‘fire’, ‘ring’, ‘ocean’, and ‘trees’ led to a 68% increase in engagement.
• The leading audio “Sauron needs not armies, but rings. Fight with me.” led to a 83% boost in engagement.