How Did The Dubai Chamber of Commerce Boost Campaign CTR by 17%?

Goal

The Dubai Chamber of Commerce, an organization that serves the needs of the business community in Dubai, sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed the Dubai Chamber of Commerce's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 45

Creative Attributes Identified: 71

Savings with AdSkate: 9%

Creative Extraction Examples

Objects: Skyscraper, city, office, suit, city, cityscape, laptop

Primary Ad Message: “Don't miss the opportunity to become a professional app developer.", "Promoting Dubai through the Dubai Global Initiative by Dubai Chamber International as an attractive business hub"

Campaign Insights Using AdSkate’s AI

• The AI-detected objects ‘suit’ and 'office' boosted CTR by 14%.
• The visual theme Modern led to a 11% decrease in CPC.
• The AI-detected objects ‘skyscraper‘ and 'cityscape' led to a 17% increase in CTR.