How Did Tata 1mg Increase Revenue by 24%?

Goal

Tata 1mg, an Indian healthcare platform for medicines, diagnostics, and consultations, sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed Tata 1mg's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 111

Creative Attributes Identified: 11

Savings with AdSkate: 13%

Creative Extraction Examples

Objects: Doctor, hand, piggy bank, man, woman

Primary Ad Message: “Save smart with preventive health checkups."

Promotion Ad Message: "76 essential tests for ₹1,249; Claim tax deduction up to ₹5000*"

Campaign Insights Using AdSkate’s AI

• 24% increase in Revenue in creatives showcasing the AI-detected objects ‘piggy bank’ and ‘hand’.
• 16% improvement in CTR in ads with a doctor present.