How Did Tata 1mg Improve CTR by 51% Using AdSkate's AI Analysis?

Goal

Tata 1mg, an Indian healthcare platform for medicines, diagnostics, and consultations, sought data-driven insights using AdSkate’s AI to assess the performance of their YouTube campaign’s creatives.

Process

AdSkate analyzed Tata 1mg's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 24

Creative Attributes Identified: 81

Savings with AdSkate: 15%

Creative Extraction Examples

Objects: Cabinet, picture frame, pillow, cellphone, woman, remote control, room, coin, table, medical vial, medical glove, piggy bank, face mask

Promotion Ad Message: "Fever Packages ₹500 onwards", "100+ tests at 5000 rs each; Advanced tax saver health checkup..."

Campaign Insights Using AdSkate’s AI

• 51% increase in CTR in creatives showcasing the AI-detected objects ‘coin’, ‘medical glove’, and ‘medical vial’.
• 50% improvement in Clicks with Call To Action ‘Book Now’.