Ace Blend Sees 65% Improvement in Cost Per Action (CPA)

Goal

Ace Blend, a nutrition supplement company in India, sought data-driven insights using AdSkate’s AI to assess the performance of their display and video campaign’s creatives.

Process

AdSkate analyzed Ace Blend’s ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 221

Creative Attributes Identified: 76

‍Creative Extraction Examples

Objects - Sachet, drink, ice, straw, table, person-woman, workout

Primary Ad Message - Stun them with your stamina, shroom coffee, energy, 61% improvement in daily energy

Image Tone - Earthy

Campaign Insights Using AdSkate’s AI

• Increased Click-Through Rate (CTR): Ace Blend saw a 23% increase in CTR in creatives that featured warm, casual, and earthy image tones.
• Cost Per Click (CPC) Improvement with Mugs: Ad creatives that featured a mug performed 16% better than average.‍
• Better Cost Per Action (CPA): There was a 65% improvement in CPA in ad creatives that detailed a morning routine and paired coffee and the product.