Goal

"Nebula 9", an artisanal vodka company, sought data-driven insights using AdSkate’s AI to assess the performance of their display and video campaign’s creatives.

Process

AdSkate analyzed Nebula 9's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 16

Creative Attributes Identified: 17

Campaign Length: 1 month

Excess Ad Spend: $2,028.96

Creative Extraction Examples

Objects: Cocktail, canned drinks, person

Primary Ad Message: 'Available At Safeway', 'Vivacious Cocktail'

Campaign Insights Using AdSkate’s AI

• Click Through Rate (CTR) Improvement:
  • 53% increase in CTR in creatives that showcased fruits and cocktails.
  • 60% improvement in CTR in ads depicting social drinking.
• Cost Per Click (CPC) Improvement:
  • 40% improvement in CPC for creatives with the primary ad message ‘clean ingredients’.