TVS Accomplishes a 45% Increase in Conversions Using AdSkate’s AI-Powered Insights

Goal

TVS, a motorcycle company in India, sought data-driven insights using AdSkate’s AI to assess the performance of their display and video campaign’s creatives.

Process

AdSkate analyzed TVS’ ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 58

Creative Attributes Identified: 36

Creative Extraction Examples

Objects - Wheel, Moped

Product Benefit Text - 'Largest Underseat Storage, Front Fuel Fill, Affordable Pricing (₹87,925)', 'Largest Underseat Storage, Surprisingly Spacious, Affordable Pricing (₹85,525)| Call to Action (translated to English) - Book Now'

Campaign Insights Using AdSkate’s AI

• Boosted Click-Through Rate (CTR): 82% increase in CTR using a light color background.
• Product Text Affected Conversions: 36% decrease in conversions using a ‘Book Now’ text.‍
• Improved Conversions: TVS accomplished a total 45% increase in Conversions by implementing AdSkate’s AI-powered insights.