How Did Tata 1mg Achieve An 88% Boost in Conversions Using AdSkate's AI Analysis?

Goal

Tata 1mg, an Indian healthcare platform for medicines, diagnostics, and consultations, sought data-driven insights using AdSkate’s AI to assess the performance of their video campaign’s creatives.

Process

AdSkate analyzed Tata 1mg's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 4

Creative Attributes Identified: 31

Savings with AdSkate: 17%

Creative Extraction Examples

Objects: Mask, chair, table, sunglasses, lab coat, plant, shirt, smartphone, backpack, tablet, people, coin

Call To Action: "Book tests from anywhere anytime; Book Now"

Campaign Insights Using AdSkate’s AI

• 88% increase in Conversions in creatives showcasing the AI-detected objects ‘mask’, ‘table’, and ‘people’.
• 10% improvement in CTR with Call To Action ‘Book for 2 or more family members’.