Amobee Achieves 75% Increase in Conversions by Shifting Call to Action Text

Goal

Amobee data-driven insights using AdSkate’s AI to assess the performance of their display and video campaign’s creatives.

Process

AdSkate analyzed Amobee’s ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 119

Campaign Insights Using AdSkate’s AI

• Increased Click-Through Rate (CTR): Creatives that featured people had a CTR 67% above average for the campaign.‍
• Boost in Conversions: There was a 75% boost in conversions when the call to action ‘Subscribe and Save’ was included.