Goal

GM sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed GM's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 5

Creative Attributes Identified: 9

Campaign Length: 2 weeks

Savings with AdSkate: 9%

Creative Extraction Examples

Objects: Car, office, earrings, coffee cup, plant, clock

Primary Ad Message: "How Does It Feel To Be Part Of This Legacy At General Motors?"

Campaign Insights Using AdSkate’s AI

• Incorporating objects like 'coffee table' and 'earrings' improved CTR by 35%.
• The Primary Ad Message "We've been doing the hard work of creating a diverse pipeline of leaders for a very long time." led to an 8% boost in Result.