Goal

An ad agency wanted to provide their client, "And I Still Vote", data-driven insights using AdSkate’s AI to assess the performance of their display and video campaign’s creatives.

Process

AdSkate analyzed And I Still Vote's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 54

Creative Attributes Identified: 65

Campaign Length: 1 month

Excess Ad Spend: $894.52

Creative Extraction Examples

Primary Ad Message: 'We deserve the freedom to shape our future'

Call To Action: 'Make a plan to vote. Click to learn more.'

Image Tone: Dynamic, earthy

Campaign Insights Using AdSkate’s AI

• Click Through Rate (CTR) Improvement:
  • 22% boost in CTR in creatives with the call to action 'Make a plan to vote. Click to learn more.'
• Conversions Improvement:
  • 4% increase in Conversions in creatives that showcased an earthy image tone.