How Did Infosys Improve Their Cost Per Click (CPC) By 48%?

Goal

Infosys, a leading consulting company, sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed Infosys' ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 10

Creative Attributes Identified: 41

Campaign Length: 1 month

Savings with AdSkate: 17%

Creative Extraction Examples

Objects: Data center, building, laptop, man, glove, cart, computer, keyboard

Primary Ad Message: “Amplifying Human Potential with a Shared Vision for KONE", "Infosys is carbon neutral 30 years ahead of time", "Infosys is Recognized as the Top 3 IT Brands Globally by Brand Finance"

Campaign Insights Using AdSkate’s AI

• Incorporating the AI-detected objects 'data center', 'computer', and 'keyboard' boosted CTR by 17%.
• The call to action "Learn More" increased clicks by 47%.
• Ad creatives that feature the AI-detected objects "drone", "package", and "sky" improved CPC by 48%.