Goal

An ad agency wanted to provide their client, Jacquie Aiche, data-driven insights using AdSkate’s AI to assess the performance of their display and video campaign’s creatives.

Process

AdSkate analyzed Jacquie Aiche's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 48

• Images: 42
• Videos: 6

Creative Attributes Identified: 20

Campaign Length: 12 months

Creative Extraction Examples

Objects: Person-woman, bracelet, necklace, ring, denim, hand, rug

Promotion Message: '30% Off Sitewide'

Image Tone: Urban, earthy, serene

Campaign Insights Using AdSkate’s AI

• Increased Click-Through Rate (CTR): Creatives that showcased a rug saw a 21% increase in CTR.
• More Purchases:
  • Ad creatives that paired a dress and a necklace saw a 31% improvement in Purchases.‍‍
  • Creatives that highlighted beachwear saw a 38% boost in Purchases.