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Software Engineering

NYDJ Achieves 59% Improvement in Purchases Using AdSkate’s AI-Powered Insights

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Goal

An ad agency wanted to provide their client, NYDJ, data-driven insights using AdSkate’s AI to assess the performance of their display and video campaign’s creatives.

Process

AdSkate analyzed NYDJ’s ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 35

Creative Attributes Identified: 89

Creative Extraction Examples

Ad Message - 'Fall closet refresh event', 'Fall sale on sale'

Call to Action - 25% off select styles

Objects - Nature-sky, nature-landscape

Campaign Insights Using AdSkate’s AI

  • Increased Click-Through Rate (CTR): There was a 78% increase in CTR when couches and houseplants were showcased in the ad.
  • Certain Objects Decreased Click-Through Rate (CTR): Creatives that showcased the sky or trees had a CTR 65% lower than the average.
  • Boost in Purchases: There was a 59% boost in Purchases when the text “30% off your purchase” and “Up to 75% off” were showcased