Goal

Minto Group, the largest real estate firm based in Toronto, leveraged AdSkate’s AI to gain data-driven insights into the performance of their display campaign creatives.

Process

AdSkate analyzed Minto Group's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 5

Creative Attributes Identified: 16

Campaign Length: 5 months

Savings with AdSkate: 14%

Creative Extraction Examples

Objects: Appliance, furniture, couch, window, exercise equipment, wall hanging

Primary Ad Message: “Beechwood apartments in Beechwood Village"

Campaign Insights Using AdSkate’s AI

• Incorporating the AI-detected objects 'wall hanging', 'couch', and 'window' led to a 52% improvement in CPC.
• Creatives featuring the objects 'appliance', 'furniture', and 'exercise equipment' boosted Total Landing Page View by 42%.