Goal

An ad agency wanted to provide their client, Tennessee Tech, data-driven insights using AdSkate’s AI to assess the performance of their display and video campaign’s creatives.

Process

AdSkate analyzed Tennessee Tech’s ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 19

Creative Attributes Identified: 32

Creative Extraction Examples

Objects - Friends, university campus

Primary Ad Message Text - ‘Let me show you what’s next… Home. Friends. Fun. It’s all at Tech! Tennessee Tech’, 'Visit tntech.edu/visit, Tennessee Tech'

Image Tone - Warm, Sophisticated

Campaign Insights Using AdSkate’s AI

• Increased Click-Through Rate (CTR): Creatives that highlight a university campus had a 13% higher CTR than average for the campaign.
• Increased CPM: Creatives that were 300x600 had a 18% better CPM than average for the campaign.‍
• Better Revenue to Cost Ratio: There was a 59% boost in Purchases when the text “30% off your purchase” and “Up to 75% off” were showcased