Goal

Dairyland Insurance, an insurance company in the US, sought data-driven insights using AdSkate’s AI to assess the performance of their display and video campaign’s creatives.

Process

AdSkate analyzed Dairyland Insurance’s ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 117

Creative Attributes Identified: 82

Creative Extraction Examples

Objects: Person, man, woman, car

Primary Ad Message: 'Come as your are auto insurance', 'Good company makes for a smooth journey'

Image Tone: Earthy, serene

Campaign Insights Using AdSkate’s AI

• Boosted Click-Through Rate (CTR): Creatives that emphasize family comfort and convenience achieved a CTR 21% higher than average.
• Call To Action Leads to Improved Result: 34% increase in Results with the call to action ‘Click or call to learn more’.‍
• Cost Per Click (CPC) Improvement: 38% improvement in CPC in creatives that feature a woman with a car.