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Software Engineering

How Did Sunrise Brands Improve Their Campaign Performance with Stylish Ads?

Header image

Goal

An ad agency wanted to provide their client, Sunrise Brands, data-driven insights using AdSkate’s AI to assess the performance of their display and video campaign’s creatives.

Process

AdSkate analyzed Sunrise’s ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 162

Creative Attributes Identified: 141

Creative Extraction Examples

Objects - Woman, handbag, leather dress, buildings, roadside, traffic

Creative Style - Photoshoot-natural

Image Primary Focus - Model

Color Contrast - Medium

Image Tone - Urban

Color Type - Analogous

Campaign Insights Using AdSkate’s AI

  • Boosted Click-Through Rate (CTR): Ad creatives that highlight a stylish outfit led to a 35% improvement in CTR.
  • Color Type Improved Result: Monochromatic and analogous ad creatives led to a 17% better Result.‍
  • Cost Per Click (CPC) Improvement: Ads that highlight models accessorizing with a belt or clutch had a 43% better CPC than average for the campaign.