How With Clarity Achieved a 150% Improvement in Purchases by Shifting Text Placement

Goal

With Clarity, a jewelry company, sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed With Clarity’s ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 58

Creative Attributes Identified: 252

Creative Extraction Examples

Color Contrast - Low, Medium, High

Image Tone - Luxurious, Sophisticated

Color Type - Monochromatic, Analogous

Campaign Insights Using AdSkate’s AI

• Increased Click-Through Rate (CTR): With Clarity saw a combined CTR increase to 4.27%, an improvement from a below-average 0.3% for static images.
• More Purchases: Increased purchases from 2 to 5 by moving promotion text to the beginning of the video rather than the end.
• Better Appeal to Audience: Determined that shift from high AOV (Average Order Value) items to more accessible items led to better alignment with customer interest and purchasing behavior.